For those of you who don’t know, Fashion Week has sponsors. Some sponsors, like Maybelline and Tresemme, make a lot of sense. Other sponsors, like the New York Times and Getty, add an extra air of credibility to the shows. This season, no sponsors were more omnipresent (or in-your-face) than Fiji and Starbucks.
We were offered Frappuccinos and bottles of water everywhere we turned, an exercise in extreme branding. We found it quite giggle-worthy that there are nearly a dozen galleries on Getty devoted to the two brands’ Fashion Week activites. So, naturally, we had to share some of our favorite pics with you. Please join us on this very special product placement journey.
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