NYFW: Get Familiar With These Three Standout MADE Designers Immediately

Between all the lining up for always-late runways shows, the giant elbows that mess up your photos, and the milling around the Lincoln Center sampling different flavors of kefir-based ice creams, New York Fashion Week can get a bit tedious. So MADE’s group presentation at Milk Studios on Saturday night was a real breath of fresh air.

MADE pegs themselves as a ‘year-round platform that connects emerging talent in fashion, music, art and pop culture,’ or a showcase collective for the Tumblr generation. And it was hard to find anything to dislike in any of the eight rooms that housed presentations by the same number of emerging brands and blogosphere favorites. But there were a few we’ll be pledging our allegiance to inside and outside of the digital sphere. Here are three to get familiar (or more familiar) with immediately:

Louise Amstrup

London-based Danish designer Louise Amstrup worked at Alexander McQueen before launching her own label 10 years ago. For her Spring 2014 presentation, the second Amstrup has shown at New York Fashion Week, she presented the clothes on mannequins with giant stick-on lips that appeared to be an ode to the surrealist-inspired beauty look at McQueen’s Fall 2009 show (test-drive pending).

The clothes themselves, however, were pure summer. Trapeze shapes and athletic separates used luminous, luxurious materials and a collage print of summer’s most nostalgic motifs. Palm trees, sand dunes and tropical flowers came in heavily saturated colors that looked like they’d been run through Instagram’s Hefe filter. We particularly dug a silky white shift dress embellished with embroidered pineapples, flamingos and cherry-shaped jewels.

Jonathan Simkhai

New York’s own Jonathan Simkhai presented his latest collection in a color palette of black, white and red then greys and a soft pastel pink. He’s known for androgynous shapes, graphic prints and tough knitwear – this time used on patchwork leather dresses and structured crop tops that were equal parts modish ‘60s London and modern day downtown New York. Simkhai launched his brand in 2010, and is a member of the CFDA {FASHION INCUBATOR} business development program designed to support the next generation of fashion designers in New York City.

Ostwald Helgason

You’ve probably already heard of Ostwald Helgason, the London-based duo of Susanne Ostwald and Ingvar Helgason who have been making the digital rounds via Leandra Medine, Miroslava Duma and Susie Bubble (and who’s art-inspired designs permeate Tumblr like cat GIFs). But we can’t stop talking about their preppy, boxy shapes and punchy colors.

For Spring 2014 the designers were inspired by the works of artist Sean O’Malley, who according to Google is the Archbishop of Boston, but is likely also an obscure painter who was into luminescent colors and wallpapery oriental prints. Sporty elements and sharp tailoring gave his works the cool, modern, Ostwald Helgason facelift.

See a few of our favorite looks from Lousie Amstrup, Jonathan Simkhai and Ostwald Helgason below.

Related links:
NYFW: Five Accessories to DIY (For All Skill Levels)
NYFW: Four Outfits From Day Three You Could Wear Tomorrow
The Best Dressed Front Rowers of New York Fashion Week Spring 2014

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