Marc Jacobs’ Fall Show Cost $1 Million

Marc Jacobs hired 63 models to appear in 63 outfits for 45 seconds at a time for his fall presentation during New York Fashion Week. He had 1,100 yards of white vinyl shipped from California to New Jersey, where it was turned into several 20-foot tufted columns. The benches guests sat on were mirrored by hand, as was the runway. Five hundred guests attended the show, at which Jacobs’ art deco spectacle only lasted for a few brief minutes. And how much did it cost?

A million dollars, give or take. No big deal. Robert Duffy, Jacobs’ business partner, actually told The New York Times that it very well could have cost more, but that he wasn’t sure.

So what did all that money pay for?

In the managed pandemonium of backstage, there were, among other salaried people, 50 hairdressers; 35 makeup artists, including François Nars; the first 10 of the 63 models; 70 dressers; Joseph Carter, Mr. Jacobs’s head designer and the handful of people who work with him to create the collections; the designer’s longtime stylist Venetia Scott; the bald, impish milliner Stephen Jones, who made the show’s acorn berets; and Elisa Ferri, a manicurist who brought a team of four with her to supply the short, rounded nails that Mr. Jacobs favors for his models and who pointed out brightly that “it truly takes a village” to stage a fashion show.

There were also many other people without precise job descriptions, like the minders hired to keep the models from wandering away to smoke and mess up their makeup, so painstakingly applied.

We know that fashion shows aren’t cheap — even the least expensive ones rival a year’s tuition at Sarah Lawrence. But a million dollars? A million dollars? That’s actually insane.

At Marc Jacobs, the Show Before the Show [The New York Times]

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