Slogan tees are like trips to Whole Foods – when they’re good, they’re good, and when they’re bad, they’re rage-inducing. So it seems next Spring is going to be a highly emotional season.
It started with Alexander Wang’s ‘Parental Guidance’ sweater becoming even less subtly ironic on NYFW runway newbie Georgia May Jagger. And in London, home of slogan tee prime mover Henry Holland, the collections are getting more word-heavy than some of their reviews. Markus Lupfer embroidered his signature knits with ‘Loser’, ‘Lame and ‘Meow!’ and Christopher Kane literally made his flower theme literal. Vivienne Westwood’s war-torn beauties came with environmental warnings, and Sister by Sibling sent out ‘Happy’ stamped ’50s housewives.
Below we’ve rounded up eleven slogan tees that will hopefully keep this iffy trend in your good books.
this is some kind of spaceship or something.