We love fashion mockumentaries almost as much as we love fashion documentaries, so we’re really feeling the film Markus Lupfer made for his resort presentation.
The cheeky clip is inspired by old school science movies (you know, the ones your parents watched in high school biology), and is as funny as it is fashionable. Yes, we like the clothes! As Lupfer explains:
Our resort 2012 collection is centred around classic Markus Lupfer pieces in a pop color palette. There is a focus on stripes and playing with their dimensions and also a sequin sweater range based on the idea of accessorizing with sequin bags. I always like our collections to be humorous, contemporary, sparkly, sexy, feminine, from day to evening, and comfortable.
That sounds about right! Plus, Lupfer called on some of his stylish pals to star in the video. Watch below, and look out for Gucci-loving Florence Welch, model vet Irina Lazareanu, and Kate Moss BFF Sadie Frost:
[via The Guardian]