Why Is Christian Siriano Headlining Nashville Fashion Week?

Nashville Fashion Week is a thing that exists, and Christian Siriano is its headliner. (Betsey Johnson is showing, too.) While hundreds of cities around the world hold fashion weeks — seriously, from Atlanta to Zagreb and beyond — it seems strange that designers who show in one of the Big Four (New York, London, Milan, and Paris) would choose to put on an additional show in a seemingly random location.

We’re not hating on Nashville, but we’re a bit confused. Neither Siriano nor Johnson has any ties to Nashville (at least not ones we know of), and both presented their fall collections at New York Fashion Week last month. We totally get that exposure is of the utmost importance to designers, but is Nashville even one of their key markets?

If Nashville Fashion Week is picking up the tab, we can see the benefits — NFW gets a nice publicity boost (hey, we’re writing it right now!) and the designers reach a new (albeit small) audience. If the designers have to pay their own expenses (travel, models, hair, makeup, etc.), we’re a little stumped since they already had to shell out cash to show in New York.

What do you think? Are we missing the mark? Or are you just as confused?

[via Racked]

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