Or at least that’s what it seemed like earlier when news broke that Theyskens has been hired as the brand’s new artistic director.
In his new role, Theyskens will be responsible for bringing a little more fashion cred to the relatively straightforward contemporary label, but he’ll still have to make sure his clothes don’t abandon the company’s current customer.
Theyskens had previously designed for high end and high priced labels like Rochas and Nina Ricci, where he made clothes that were as eccentric as their prices were high. This move makes Theyskens one of a line of designers who cut their teeth on $300 a yard silk who scurried into jobs at well-positioned (if not entirely accessibly priced) clothing labels.
Theyskens’ Theory capsule collection got good reviews, so it’s a safe bet that his clothes for Theory’s main line will be well received, too. Whether or not his antics change the labels price point remain to be seen.
Theyskens’s Theory will debut for spring 2011, and his first collection for Theory will be presented for Fall 2011.