Reed Krakoff Is Far Too Busy For A Diffusion Collection

Coach creative director Reed Krakoff, the guy who wants you to stow your gym shoes in a $4,500 bag that has his name on it, went back to school yesterday to sit front row at a Parsons‘ annual student fashion show. And afterward he told us he was really impressed with what he saw coming down the runway.

And rightly so. The show featured the work of 35 newly-minted Parson’s graduates, selected by over 100 members of the fashion community who aren’t on the school’s faculty. Krakoff and a small multitude of family members, journalists and other students took in the presentation, which showcased children’s, men’s and women’s clothing. And Krakoff, like a true alum, said he felt like he needed to go back to school for another few years after seeing the designs.

“There were a few people that were quite amazing, and they were creative but in a very mature way,” he said. “IThere are definitely people who I think will have a very successful time in the industry.”

As for his own career, Krakoff (pronounced Kray-koff, like crayon) says he’s got enough to do at the moment, and won’t be jumping after any new projects any time soon.

For now I’m extremely happy and challenged by what I have on my place. So I would say there’s nothing different, it’s just to continue to evolve coach and keep it exciting and to continue to develop my own brand. That’s plenty.
And if we were selling relatively simple clutch bags for $2,000 a pop everyday, we’d be pretty happy, too. Check out the kids who are (hopefully) headed in that direction, below.


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