Phoebe Philo Is Pulling a Tom Ford And Keeping Her Resort Collection A Secret

designer pheobe philo

Remember Tom Ford’s grand secret fashion show, in which the models were all celebrities, and those lucky enough to attend the show were greeted with a laundry list of rules? Well, this might be the inspiration behind Phoebe Philo’s decision to keep her latest offerings under wraps.

Yesterday, at the Céline Resort 2014 presentation, attendees were given firm instructions to keep their devices tucked away, which meant no tweets, mobile uploads, reviews, or anything of the sort. Is there a method to her madness?

According to Céline’s PR girl via WWD, the plan is to keep Philo’s designs hush-hush by holding off on press until retail season is closer.

The only question we have: If a fashion presentation took place and no one Instagrammed it, did it ever really happen?

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[WWD]

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