What Will Raf Simons For Dior Look Like? The Designer Speaks Out

by Julia Rubin | 9:34 am, April 11th, 2012

Monday’s surprising (and exciting) announcement of Raf Simons‘s appointment to Dior has everyone asking the same question: what exactly will Dior look like in the hands of the designer?

Today WWD spoke with Simons, who laid out his vision for the brand. One thing’s for sure — he intends to keep a certain status quo: “When I’m married to a house, I will fully embrace its original intention, its original heritage and meaning.” Simons called “femininity” the guiding principle in his new role.

He also made reference to his stunning minimalist oeuvre at Jil Sander:

“I don’t think it’s wrong to call me a minimalist. It’s wrong to call me a minimalist only. I am also a romantic person…I wouldn’t go to that place if I only had minimalism in mind.I’m very aware of what the environment is about.”

Today is the designer’s first day of work at Dior HQ in Paris; his first collection for the house will debut during winter couture week in July.

[WWD]

Dior Raf Simons