Guys, Did You Know Wearing Red Will Get You A Date?

Our crude economic estimates speculate that the dating-help industry is at the very least a multi-million dollar business. There’s the plethora of books detailing the perfect pick-up line and pointers on refining one’s social graces. Then there are the websites that tell you they can get you a date, get you into a relationship and even get you married. But today, researchers let loose that for men, attracting women can be as simple as wearing red:

The color apparently makes a man more attractive, more powerful and more sexually desirable to women, according to a study appearing in the Journal of Experimental Psychology. The research suggests that woman’s thoughts and feelings toward men are partly, primitive, a finding sure to open another chapter in the endless discussion of the perennial question `What do women want?’

This should come as no surprise, though. Throughout the ages, human beings have been taught to associate red with power, lust, control and success. Chinese brides commonly used to wear red dresses to connote happiness. Men wear red ties to interviews and board meetings as a show of power, and some women will shell out a few hundred more dollars for shoes that have red soles. And where do the ultimate representatives of money, success, fame and glamour reside in the minds of the American public? On the red carpet, natch.

Red is a universal symbol of danger, of excitement and general awesomeness. Accordingly, the women in the study “were found to view men wearing red-colored clothing as being higher in status and more likely to earn a better living.”

Think you can’t get a date? Sure you can — just take advantage of the plethora of men’s designers who made red clothing and accessories for fall.

[Via CBS News]

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