Just when you thought all the fashion week action was over, Toronto Fashion Week kicked off yesterday. Billed as the second largest fashion week in North America, the size of the event is not actually what’s snagging headlines.
HuffPost Style Canada reported today that PETA teamed up with designer and long-time animal rights advocate Stella McCartney to create a video “exposé of the leather industry” exclusively for the week long event.
The video, which will play on a constant loop at the tents in David Pecaut Square, details animal cruelty methods used around the world in order to obtain skins and furs for the fashion industry. McCartney’s calm but empathetic British lilt plays over gruesome images of animal being tortured, pleading with fashion lovers to choose animal-free fabrics.McCartney herself is one of the few major designers in the industry who uses no animal products in her apparel and accessories.
In addition to the video, PETA reps will also be hanging around outside the tents, handing out pamphlets featuring Penelope Cruz‘s smoldering eyes next to the slogan “Give Fur the Cold Shoulder”.
Hey, it beats throwing red paint at show-goers wearing fur.