Lagerfeld And Ford Shock Industry With Fashion Week Plans
UPDATE: Read all about Tom Ford’s show here! Beyonce, Julianne Moore, and more walked!
Meanwhile, it’s been rumored that Tom Ford will give a small viewing of his long-awaited women’s ready to wear collection at a small cocktail party on Sept. 12, right in the middle of New York Fashion Week. His first full collection “will be shown to the trade in January for June delivery,” WWD said.
We’ve reported in the past on couture houses pulling their runway shows for one reason or another — Givenchy‘s Riccardo Tisci did it to be snooty and exclusive — but we can’t for the life of us understand Lagerfeld would scale back like this. He’s the only man who’s not afraid of eight-ton lions or speaking his mind.
While there’s no accounting for Ford’s decision not do to a runway show — other than the fact that he hasn’t done one since his days at Gucci, and that this is his first eponymous women’s collection — Lagerfeld is said to want to pour “his creativity into his new collection, based on the idea of ‘mass elitism.’” The idea of “masstige,” or mass prestige, is something that Lagerfeld has been toying around with since he collaborated with H&M on a diffusion collection in 2004.
But that doesn’t mean that the clothes in this new collection are going to be any more affordable than what he was making before — the mass in masstige could apply to the Internet as a mass medium, instead of the exclusivity of sales in a few choice stores. Lagerfeld can throw around all the oxymoronic terminology he wants to, but that’s not going to make up for our intense, burning desire to see his clothes come down a runway. As much as we love the democratization of fashion, we hope Ford won’t follow in his footsteps. A small cocktail party, even if we aren’t invited, sounds like a pretty good idea.