Now, Ford isn’t exactly a newbie to the city, having shown in London every season since launching his signature line in 2010. But, as WWD reports, this is the first time he has deemed the official calendar worthy of bearing his oh-so-exclusive name. In seasons past, he has invited only a small coterie of buyers and editors to view the collection and enforced a strict ban on photos and social media (which didn’t work as planned), but come February, he will stage his first real runway show. No word yet on whether attendees will still have to stow their iPhones, but we’ll keep you posted.
As for Scott, she threw small presentations in New York City for five years before moving the operation to Paris for spring. “I liked the idea of not being tied to one place, one time, one format,” the designer told WWD. “My brand is now expanding in Europe and showing in London this season feels right. We always move to our own rhythm.” And, as Mick Jagger‘s girlfriend, we imagine rhythm is something she has in spades.