Read any of the reviews of Tom Ford‘s long-awaited women’s wear show on Sunday night, and you’ll start to notice a few patterns. The first is that all of them warble about how handsome he is, the second is that all of them gush about the intimate, glamorous setting. And when they get to the clothes, the universal reaction has been shock, pleasure, amazement and envy all rolled into one — even the famously hard-to-please Cathy Horyn of The New York Times seemed genuinely impressed, saying simply, “The other night he showed some great fashion.”
We wish we could share in the joy.
But Ford is re-purposing the notion that fashion should be something exclusive — he rejects the spirit of immediacy in this industry that has drives photos of runway collections straight to people’s laptops and phones. He didn’t allow photographers other than ones he hired (Terry Richardson included), though Horyn managed to snap a few pictures with what we’re guessing is her phone. He later explained his resistance to allowing people to photograph his collection openly to Horyn:
Mr. Ford said that fashion had become overexposed in recent years, in part because of Internet technology and a focus on celebrities. “I want fashion to be fun again, like it was in the ’60s,” he said. “You couldn’t wait to get the clothes and put them on, and I think we’ve lost that.”
In fact, Ford’s control of the clothes’ image goes a lot further than “no flash photography allowed.” WWD‘s Bridget Foley found out just how far Ford is going to preserve a feeling of exclusivity and excitement about his clothes. The rules:
• No full-look photos to run alongside fashion reviews. And, by the way, he no longer gives a hoot about fashion reviews.
• No complete run-of-show anywhere on the Internet.
• No magazine coverage until January issues, to whet the consumer appetite for February deliveries.
• No celebrities wearing the clothes until December.
Luckily enough, there are intrepid people like whoever it was Fashion Copious managed to get photos from, and people like Horyn who take photos at places where they know no photos are allowed. And while they’re not as slick as the official photos are sure to be, it’s the best we’re going to get until next year.
this is some kind of spaceship or something.