While most of us are still trying to keep the embers of our New Year’s resolutions alive, modeling agencies are hard at work deciding what the faces of 2011 are going to look like. Because, as you may or may not know, a face only has a shelf life of about one year.
WWD asked people in the know this most important question and came up with a few different answers. If the folks at Ford Modeling get their way, we’re going to be looking at a lot of lovely brown skin from India, North Africa and the Middle East. The powers that be at Trump Model Management say it’s the year of the Americans. A handful responded that this year, the Dutch girls will reign supreme. (We gather Doutzen Kroes‘ grandmother and Queen Beatrix of The Netherlands will be very happy to hear that.)
But perhaps the most ridiculous thing is that there’s a burgeoning multi-billion dollar global industry that relies on this kind of trend forecasting. Chic minimalism as a leading trend we can understand, but higher levels of melanin on runways and in advertising campaigns (while sorely needed) shouldn’t come and go like an It Bag.
Year Ahead: What’s the Next ‘It’ Type? [WWD, Subscription Required.]