A+ Fashion: WWD Covers Prep School Chic

Remember the early days of Gossip Girl? When Blaire, Serena, Jenny, and their minions would appear buttoned up in their Constance Billiard uniforms?

There’s always been something oddly intriguing about wearing a uniform. Britney launched her career by wearing one in her Baby One More Time video, and with the help of bedazzled headbands and edgy overcoats, the Gossip Girls made the case that prep school is not as stuffy as it seemed.

Today, WWD showcased three prep schools with a fashionably aware student body — Phillips Academy, Milton Academy, and Concord Academy. These schools may not have a uniform, but the girls are undoubtedly restricted to an official school dress code, as well as an unofficial one — which is directed by their prep school peers.

Despite the immense workload these students have, good style seems to be as important as having enough AP credits to get into the Ivy League college of their choice. The students featured in the spread prove that preppy doesn’t just mean Ralph Lauren equestrian. Instead, these girls are seen pairing age-old preppy staples with with some edgier pieces: a Chanel purse with a pair of J. Crew beige boots; a classic black skirt with a ruffle top and patterned sheer tight; a long, floral prairie dress with Dr. Marten lace ups.

Our favorite featured girl is Kerry Joyce, a 17-year-old senior at Phillips Academy in Andover, Massachusetts. Her wardrobe is full of “academic men’s wear of the Twenties…a Ralph Lauren tailcoat…her mother’s vintage Donna Karan pencil skirt…[and] a Phillip Lim white linen dress,” among other items. We love the way she plays off of her prep school status by dressing boyishly.

It’s always refreshing to see the way the young’uns are dressing. By WWD showcasing these teens in an article that might otherwise would be found on the pages of Seventeen or Teen Vogue, we’re reminded that teenage shoppers — especially the ones with trust fund money to spare — are an important consumer for every brand to target. So, listen up, American Apparel! A lot of these ladies are wearing your leggings.

Upper left image: Daphne Kim, photo by Meghan Colangelo; lower right: Camerin Stoldt, photo by Meghan Colangelo

[More photos here, subscription required.]

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