Yesterday the blogosphere was abuzz with news of fake Abercrombie & Fitch sale sites selling “N****r Brown” pants. Through a bit of internet detective work, we surmised that most of the sites were registered to users in China and that the proliferation of the pants across different sites was a product of web scraping. Now A&F has responded.
A receptionist at the company’s headquarters read the following statement signed by A&F vice president of legal David Cupps to WWD:
“The offensive Web site is obviously not Abercrombie & Fitch’s. It is the work of a pirate, almost certainly offshore, seeking to trade on A&F’s reputation. This matter has just come to A&F’s attention, and we have already started the necessary processes to have the site closed.”
Additionally, a rep told TMZ: “We do not condone racist language. This is a counterfeit website and we have initiated legal proceedings to shut it down.” Many of the sites have indeed been shuttered, while others have changed the name of the product. Some — like abercrombiefitchcool.com — have yet to be touched at the time this post was published.
As for how the item name came to be in the first place, Gawker posits a bad Chinese translation program is to blame.