101 Shirtless Male Models Take Over Paris For Abercrombie & Fitch

It appears as though Abercrombie & Fitch knows no bounds when it comes to shameless marketing. We consider this all kinds of blasphemy, but here it is: 101 shirtless male models stormed the Champs Élysées to celebrate the brand’s new Paris flagship.

The models were dressed identically in jeans, flip flops, and not one single chest hair. (To be fair, some were outfitted with hoodies to wear over their bare chests.) We’ve touched on Abercrombie’s misguided attempts at homoeroticism before, and this takes the issue international. However, we have a feeling the store will go over exceptionally well there, judging by the throngs of European tourists we see every time we pass an Abercrombie outpost. Good luck with your sperm, guys!

So, here you go:

[Style Rumor]

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