Ali Ro Sues Urban Outfitters, Gap, & More For Trademark Infringement

Do you find the names Ali Ro and A+RO for two totally unrelated fashion labels a little too close for comfort?

Donna Morgan LLC certainly does. As the owners of Ali Ro, a contemporary line founded in 2007, the company is now suing a whole slew of retailers and manufacturers involved with selling products under the label A+RO, which, according to WWD they deem so close to their own as to create confusion with the customer. According to the Ali Ro website, founder Kathleen McFeeters, dubbed her label after the acronym of her daughter and mother’s names. The trademark was registered in 2008.

Amongst the retailers named in the lawsuit are Gap Inc., who sells the offending A+RO merch in its Piperlime stores, Urban Outfitters Inc., and Revolve Clothing. Saks Inc. was also one of defendants when the suit was filed earlier this month, but they have since “worked something out” with Donna Morgan — something that just may have to do with the fact that the retailer also stocks a number of Ali Ro’s own cocktail frocks.


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