American Apparel Gets Help From The Price Is Right

It’s no secret that American Apparel is suffering from some pretty severe growing pains right now. Aside from founder and CEO Dov Charney’s sexual proclivities in the workplace, Women’s Wear Daily dedicated an entire feature article to their financial woes.

WWD describes it thusly:

Over the past year, financing issues and stumbles in overseas markets have forced the trendy California specialty retailer to halt retail expansion and curb investments in its existing stores and marketing, negatively impacting top-line growth and same-store sales. At the same time, production problems in its much-hyped domestic manufacturing facilities in Los Angeles have driven up costs and lowered its gross margins and profitability.

Charney, naturally, is upbeat, telling WWD, “If there weren’t any problems — then I’d be worried.”

Fair enough, but what he didn’t tell WWD was that in their time of need, American Apparel turned to America’s most iconic game show: “The Price Is Right”.

That’s right, American Apparel made its prize sponsor debut this week on a show hosted by Drew Carey.


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