After getting a few good tastes of high fashion, mass-market retailer Macy’s is going native. Now that the iconic American store has worked with fashion heavyweights Karl Lagerfeld and Matthew Williamson, it’s upping the ante by giving Anna Dello Russo a part-time job.
Dello Russo, the editor-at-large for Vogue Nippon, is known around the world for her tirelessly maintained wardrobe of runway-fresh clothes — and her love of the Internet (have you seen her rules for, well, everything, on her blog?). In her temporary role as editor-at-large for I.N.C., Macy’s younger-skewing workwear line, she’ll likely be tasked with some kind of styling gig, although Elle.com notes that there’s “no word yet on how her influence will be felt in stores.”
She’s admitted to having a little difficulty with English, so we’re guessing she won’t have a speaking role in any of the retailer’s famous holiday commercials. And she’s really good at modeling, but her ultra-fashiony image would have to be pulled way back to give her a chance of connecting with Macy’s middle-American clientele.
So what’s Dello Russo actually going to do for Macy’s? Well, what else do celebrity spokespeople do? Lend a little of their own charm, style and energy to a brand that needs all three desperately, and hope that it generates some serious money. But if Dello Russo’s golden touch is still golden, she shouldn’t have any trouble doing exactly that.