Awful Site Capitalizes On The Aurora Shooting With ‘Remembrance’ Thongs (UPDATED)

One of the not-so-nifty things about the internet is how easy it is for the more insensitive among us to equate tragedy with marketing opportunity. Following the seriously misguided CelebBoutique tweet on Friday, another questionable online retailer is now capitalizing on the tragic shooting in Aurora, Colorado to shill their product.

From the folks at CafePress that brought you the disgusting “Illegal Immigrant Hunting Permit” tee, we present to you the Aurora remembrance thong, made, of course, in the U.S. of A. For those days when a VPL is not an option, but you still want to wear your deep-seated tackiness with pride. The website actually seems to have taken down the item by now, but The Cut spotted it while it still held court amongst the ever popular “Book Slut”, “I ♥ Llamas” and “70th Birthday” thongs. Ick.

UPDATE: a spokesperson from CafePress has sent us the following statement:

CafePress is saddened by the tragedy in Aurora and our hearts go out to the victims and their families.


As you may know, CafePress is a marketplace of merchandise designed by its users. Every day users upload an average 20,000 designs with topics ranging from political to humor to social commentary and everything in between. We believe this design was created by a user with the best of intentions, meant for a t-shirt or other similar product, in support of the victims.


Unfortunately, at times, when uploading images users may inadvertently click the “add to all products” button when they upload a design. In most cases this is fine, but as you can see, this design may have a different meaning when presented on a t-shirt than it does on other items.


In this instance, CafePress has taken action and removed the design from inappropriate products.


We hope that clears up any confusion about our service.

[The Cut]

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