Coach Puts 4 Style Bloggers To Work Designing Bags

It looks like Coach has caught fashion blogger fever. The brand has announced a new style blogger collaboration project, which debuts exclusively on Coach’s website on May 19th.

Karla Deras from Karla’s Closet, Emily Schuman from Cupcakes and Cashmere, Krystal Simpson from What Is Reality Anyway, and Kelly Framel from The Glamourai have been chosen by Coach to design a limitied edition bag series for Coach Collectibles.

WWD reports:

Styles range from Schuman’s structured satchel in a cotton candy pink leather to Deras’ black pebbled leather clutch that converts into a cross-body bag with the addition of an adjustable chain strap to Simpson’s edgier black bucket bag with fringe detailing.

Thankfully, PurseForum posted some preview pictures of some of the bags. We must say, we’re impressed –not that we’re suprised that style bloggers would be able to come up with some fabulous designs, of course. We’re loving Karla’s Mulberry-esque black clutch and Kelly’s gray alligator-stamped drawstring bag, both priced at $398.

It’s nice to see that Coach is aknowledging the power of the style bloggers. After all, they’re the ones setting the trends. Jane Aldridge got a deal with Urban Outfitters to design shoes, so it’s only natural that brands — even one’s that may not seem to change with the times — would jump on the blogger train.

[via WWD]
[via PurseForum]

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