Daisy Lowe has decided to translate her style icon status into the real thing. Today, WWD reports that Lowe is the latest in a long line of models-turned-designers, joining the likes of Kate Moss and Jessica Stam.
And just like Kate and Jess, Daisy’s line will be an offshoot of an already successful brand. Lowe is designing a capsule collection for French brand Morgan under the name Oiseau de Nuit — Night Owl, for all you non-Francophiles — and will be sold exclusively in France at 25 stores and the Morgan website. Fingers crossed the collection expands and we’ll get some of it on this side of the pond.
At present the line is made up of party dresses, a bag, jewelry and shoes, all inspired by Lowe’s famous rock-royalty chic aesthetic. And of course, who better to star in the ad campaign that the model herself, along with some of her gorgeous friends, currently still unnamed.
We have a good feeling that Lowe will join the ranks of our favorite celebrity designers. If her personal style is any indication, we’re expecting some sexy mini dresses, chunky necklaces, and a great hobo bag — and down the line, we’re sure to see some fabulous high waisted styles.