Some people just can’t take a joke.
A gift shop owner in South Africa is being sued by Dolce & Gabbana for a too-similar, albeit hilarious store name: Dolce & Banana.
Hout Bay jeweler Mijou Beller has been slapped with a lawsuit to change the name of her store. She was initially contacted by Dolce & Gabbana six years ago, but after her lawyer cited that the Italian megabrand didn’t have a trademark on jewelry, the company backed off.
They revisited the case this January and Beller has since changed her store name to “… & Banana”. She paid a little less than $2,000, at the South African Rand’s current exchange range, to do so.
We get that companies don’t want their stuff copied, but Beller wasn’t selling knock-offs or anything resembling a Dolce & Gabbana logo, unlike Snooki’s Alexander McQueen knock-off. According to Racked, Beller’s store sells jewelry made from shells, beads, and wood.
To make the lawsuit even more ridiculous, Dolce & Gabbana also want her to cover their legal costs, which would run her about $13,200.
Copyright infringement is an important issue, but this lawsuit feels unnecessarily aggressive. Also: Beller should at least get some credit for coming up with one of the funniest store names we’ve heard in a while.