6 Booze + Fashion Collabs That Make Us Wanna Say No To Sobriety

Not content with doing denim, the brothers behind Guess have now cast their sights towards booze. Maurice, Paul, and Armand Marciano, cofounders of the ubiquitous purveyor of Canadian tuxedos, have now purchased Wally’s Wine & Spirits, WWD reports. The brothers’ plan is to take the Wally’s brand and develop its retail presence.

But the tight relationship between fashion and booze is hardly a new one. In fact, you could say the two are inextricable, which is sometimes for the better and sometimes the worst. Below we’ve rounded up six examples of high-fashion imbibing that mostly fall into the former category.

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