The first episode of NBC’s Fashion Star aired last night and if today’s sales are anything to go by, it’s off to a great start. Not only did all three retailers — Saks, Macy’s, and H&M, purchase items from the designers, but at least one of the winning looks sold out in under an hour.
A quick refresher: Yes, Fashion Star is a design-focused reality competition show, but Project Runway it is not. Instead of judges, the contestants present to real life buyers from some of the world’s largest retailers. Jessica Simpson, Nicole Richie, and John Varvatos act as mentors — though, as we’ve seen, the designers aren’t always interested in entertaining their criticism. And the goal of the show isn’t just to get to the next round. Buyers not only pick the weekly winner, but purchase designs to sell in their stores, each of which are made available as soon as the credits start rolling. Last night, Macy’s proved to be the most free-spending off the stores, purchasing a total of three looks in several iterations, while H&M may in fact have the best eye. Sarah Parrout’s cut-out mini-dress, which she showed in turquoise cotton and black leather and which H&M sold for $19.95, apparently sold out online in under 45 minutes. The good news is, per H&M’s Twitter, that the dress is still available in stores.
Orly Shani’s zipper mini, which Saks produced in a beaded chiffon, also sold out, despite it having the highest price tag of all the designs at $350.
See why H&M’s Nicole Christie chose to buy Parrout’s dress in the video below.
You can check out all the purchased looks in our gallery. Did you watch the show? Would you buy any of these designs?
this is some kind of spaceship or something.