Forever 21 has collaborated with Marvel on a range of superhero-themed garb to boost their back-to-school sales. But if you can squeeze into kids sizes then the power is yours, because these preview pieces don’t exactly act as red lights that Mom still packs your lunches.
“We’ve had the superheroes on the floor and, in the last few seasons, they have done increasingly well. The consumer has already been responding to the individual product, and we have taken it to the next level,” said Betsy Zanjani, senior vice president of design product at Forever 21 told WWD.
She cites summer blockbusters like The Wolverine and Iron Man 3 as appeal enhancers, and ads that Forever 21 will be putting its signature twist on the superheroes with body-con styles, cotton Lycra crop tops, and cuts more suited to a ‘90s rave than a modern day schoolyard.
The 20-plus range will be placed at the front of 450 Forever 21 stores in the U.S. this week with prices between $12.80 and $22.80.
And for us fully grown fans of old school superheroes, they’re promising accessories too. We’re holding out for snap bracelets.
this is some kind of spaceship or something.