Gap Responds: ‘We Apologize For Any Inaccurate Messaging’

Earlier today, we posted about Gap’s FEED bag marketing misstep, in which one of the Lauren Bush-designed totes — all of which were purported to have been made in the United States — featured a “Made in China” label. Now, Gap has responded.

In an email to us, Gap spokesperson Renate Geerlings wrote:

There are several bags in the FEED USA collection. The FEED USA Canvas Tote bag and the limited edition one-of-a-kind Bandana Bag are both made in the USA.

However, the FEED USA Denim Bucket bags are made in China, and should not have been connected to the made in the USA signs.

We apologize for any inaccurate messaging.

We are proud of our FEED USA partnership. Gap donates $5 toward FEED USA’s school lunch program for each bag sold.

While the charitable portion of the partnership is obviously still in tact, the fact that bag (or bags) marketed as having been made in the US were really made in China is frustrating. And while Gap, via Geerlings, may maintain that the two “Made in China” bags were inaccurately “connected” to the “Made in the USA” signage, when we wrote our post this morning, Gap’s website clearly stated that the bags were made in the USA. However, in a moment that we will forever remember as the moment we realized no screenshot should ever remain untaken, that bag listing is no longer on the website.

According to our hyperlink, the item is sold out. We’re not saying that’s a lie, we’re just saying it’s very, very coincidental.


Oops! Gap’s FEED America Bags Were Made In China

Image via The Feast.

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