Hanukkah is just around the corner and since Thanksgiving is out to steal its spotlight for the first time in almost 100 years, it’s more important than ever for Jews to take back the holiday with dashing style. Enter GeltFiend, the Kickstarter-funded leading provider for those who like to get fancy during the Festival of Lights. The designs, made for both men and women, have a distinct uppermiddle class ’50s family feel — think Don and Betty Draper, if they were Jewish and enjoyed clothes in jest.
Geltfiend invites you to slip into one of their fuzzy sweaters, which are adorned with suave snowmen, Fair Isle knitting, gelt coins, and let us not forget, the Spinmaster dradel-tooth print. If you’re a bow-tie man (or woman), there’s also a few styles that can spice up your neck. Each sweater comes with three guarantees to:
1) Keep you warm
2) Set you apart from the Christmas sweater-wearin’ folk
3) Make you look good. Damn good.
The company was a passion project for Carin Agiman, a Jewish accountant working in the fashion industry who sought to celebrate the union between her Jewish culture and American identity through dress. In other words, Adiman was tired of Hannukkah being the ugly stepsister to Christmas.
Look, she’s not saying you’re a geltdigger, and neither are we. But you might consider sprucing up your holiday get-up to turn some heads come Turkey Day. Check out some of our favorite pieces, below, and start spending those hard-earned chocolate coins — if you’ve got the chutzpah, that is.