Well, it’s official. Giambattista Valli, the Italian couturier and designer of all things, um, directional, is working on a collection for Macy’s Impulse concept.
While we don’t know exactly what the line is going to look like yet, Women’s Wear Daily has reported that it’s inspired by a lot of the same elements that you generally see in Valli’s runway presentations (examples of which you see above). By the end of October, Macy’s stores all over the country will be filled with “feminine fabrics, bold prints and riotous color, lace, tweed, brocade, fake fur and point d’esprit tulle.” And with prices between $50 and $150, the collection is sure to appeal to “fierce fashionistas” who want to save money.
Macy’s, which has also brought in designers Kinder Aggugini, Matthew Williamson and Karl Lagerfeld (his clothes debut next month) to create clothes for Impulse, says its collaborations are “deeply rooted in consumer insight and research.” The retailer’s executive vice president of marketing and advertising, Martine Reardon, told WWD that they’re trying to capture the attention of young women who are obsessed with fashion and don’t have a lot of money to spend.
But if that’s the case, why Valli? We here at Styleite are obsessed with fashion, and even we had to do an image search as a quick refresher on the guy’s clothing when news of this collaboration popped up a few months ago — and that’s primarily because his clothing can get weird. Pretty, certainly, and aesthetically pleasing. But weird. For every gorgeous gown he designs, there’s a frock with some weirdly placed ruffles or a skirt made out of two furs that are diametrically opposed to being on the same garment as one another. And we’re looking forward to seeing how he tempers his vibrant creativity for, you know, the stodgy suburban malls of America.
And we’re also looking forward to seeing who else will design for Impulse. Reardon says the project is “also looking at shoes, handbags and jewelry. Anything is possible for the future.” Color us excited and scared.