One of the most amazing things about Gucci, besides their Spring 2010 collection, is their attention to the brand’s history. Like many of the luxury brands, Gucci has been around for what feels like forever. (You can learn more about the brand’s extensive history — which dates back to 1921 — in Gucci By Gucci, a 450-page celebration of the company.)
Rather than throw away the beauty of the brand’s antiquity, they celebrate it, manufacturing styles from seasons past and still generously using their classic Gucci pattern. So despite their ability to change with the times, the brand never forgets where they came from. To celebrate their 80-plus year existence, Gucci is introducing its Artisan Corner.
According to a Gucci press release:
For the first time, this new unique event brings the craftsmanship of Gucci’s Florentine leather goods factory directly to its clientele. Throughout 2010, the House’s most skilled artisans will travel around the world to select Gucci stores, where they will be stationed at custom-built workshops. As they assemble some of Gucci’s most iconic handbags, customers can witness first hand the meticulous attention to detail and superb craftsmanship that is involved in the production of every item in Gucci’s leather goods collection.
The Artisan Corner will include work tables, a sewing maching, a leather stand, and various tools that are used to make some of Gucci’s most memorable leather goods. A video will play in the background showing the work Gucci’s artisans have done throughout the years. Being able to see the history through both the tools and the video will give Gucci lovers a more intimate relationship with the brand and its products.
“Customers will be able to see craftsman as they hand-stitch handles, assemble bamboo
tassels, prepare leather strips for woven stitching and hand emboss customer’s initials, offering a unique viewing of Gucci’s time honored traditions,” Gucci announced.
The Artisan Corner will embark on it’s four city US tour beginning on April 19th in San Franscisco on Stockton Street, making stops in Beverly Hills (April 22nd), Chicago (April 26th), and finishing up in Manhattan at their flag ship store on 5th avenue on April 29th.
Photo Courtesy of Gucci.