Remember the days when you could pop into Gucci, buy one bottle of perfume and leave with enough tissue paper in your bag to cushion all of your Christmas presents? Well, those days are over.
Coco Perez reports that the company plans to start using packaging made out of 100% recycled paper certified by the Forest Stewardship Council in addition to reducing overall paper consumption.
Frida Giannini, Gucci’s creative director, will also design eco-friendly mannequins for Gucci stores.
“This project proves that you sacrifice nothing creatively when working with environmentally friendly materials. The new packaging is very beautiful and evokes perfectly the combination of Gucci’s values and the traditions for which it has become renowned since Guccio Gucci founded the company in Florence nearly 90 years ago,” Giannini said in a statement. “I believe we have a collective responsibility towards future generations to minimize our impact on the environment.”
It’s a good move, but maybe keeping all those mannequins would be greener than throwing them out and getting new ones. Just a thought.