Earlier this month, Gucci, Balenciaga, Yves Saint Laurent and Bottega Veneta all filed suit against MyPurseWorld.com — one-time purveyor of fake and counterfeit goods. The court agreed and gave the brands a restraining order which would prevent web hosting platforms and internet service providers from doing business with the site — essentially shutting it down.
And then came the twist: according to a previous suit in the summer of 2009, Chanel actually owns the site.
Last June, a federal court in Florida transferred control of the domain to Chanel after it cofiled its own suit with LVMH Moët Hennessy Louis Vuitton against the site’s then-alleged operator, Sean Dollinger. In the months since it took over, Chanel has used the Web space to post a judgment from the earlier case and information about other counterfeiters.
Chanel argued that there was no basis to the Gucci Group’s suit, since the site is “devoted to anticounterfeiting activities and is certainly not engaged in any activities at issue in the lawsuit.”
Funnier still, Chanel was served with the lawsuit papers via the generic email address posted on the site.
Thankfully, all the confusion has been cleared up and the Gucci Group has agreed to not sue Chanel. Oh, what a tangled web the internet weaves.