Are Gwyneth Paltrow’s GOOP Bikinis For Kids Inappropriate?

Gwyneth Paltrow gets her fair share of flak when it comes to her parenting philosophy. The latest mommy outcry has nothing to do with starving, carb-free kids or out-of-touch time management tips, but rather a new product being offered on her website, GOOP.com: teeny string bikinis for four- to eight-year-old girls. But is the backlash really justifiable? Or are people just looking for another reason to hate on Gwynnie?

The bathing suit in question is a ruffled, $45 two-piece available in sizes four, six, and eight, and is part of GOOP’s collaboration with high end swimwear designer Melissa Odabash. The Daily Mail talked to a representative of UK children’s charity Kidscape, who spoke out against the item:

“We remain very opposed to the sexualisation of children and of childhood. The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement.”

One notable example of the precursors he alludes to is Elizabeth Hurley’s line of children’s swimwear, which included the “Mini Cha Cha Bikini”, a cheetah print number offered in sizes for 18- to 24-month-old toddlers. From the online reaction that followed, it was clear that Hurley’s offerings crossed the line in the minds of many mothers, but it remains to be seen whether Paltrow’s less-flashy wares will do the same.

As for us, we don’t have any problems with the bikini itself, but we do have to wonder why they picked a photo where their pint-sized model looks so morose. Maybe it was all the gluten-free snacks on set?

Check out the product images below and watch the video for more on the backlash against Hurley’s teeny bikinis:

[Daily Mail]

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