They say the squeaky wheel gets the grease, and boy have we been squeaky about H&M not offering e-commerce in the United States. But after complaining in post after post after post, it finally seems all of our malcontent has paid off! The Swedish fast fashion chain announced that it plans to add online shopping in the United States at the turn of 2011/2012.
In a press release sent out in the wee hours of the morning (and then in a subsequent tweet), the company issued a full-year report that detailed how well it’s been doing this year. Perhaps its 15 percent increase in sales has finally allowed the brand to expand in both the physical and digital realms:
In 2011, we plan to open around 250 stores net in new and existing markets. We will open in five new markets. At the same time we are expanding our online and catalogue sales. At the start of 2011, we are launching the new H&M Shop Online in the markets where we offer online and catalogue sales already. Shopping experience and functionality have been improved. Around year-end we plan to start online sales in USA, the world’s largest online market.
Of course as far as we’re concerned, the brand really buried the lead on this one — setting up a digital shop in America is a gigantic deal, for consumers and for the company. Finally, fashion-starved, cash-strapped people who don’t live near H&M stores will be able to get fast fashion delivered right to their doors. H&M for all!
[Author's note: We realize that because of our current ads, it might look like H&M has totally bought Styleite at this point, but we promise it has not. Well played, H&M digital marketing team. Well played.]