Here’s the deal: we hate being teased — after all, we’re in the business of blogging so we can uncover information and share with our beautiful readers! So we’re a little miffed today that H&M is toying with our hearts. They won’t tell us who their new designer collaborators are, but they’re inviting us and the rest of the world to guess.
Just a few hours ago, the company posted a video on its Facebook page of a man with an obscured face talking about smart women and people who are comfortable in their own skin. They invited people to guess who was in the video with the tagline “Have you heard the rumours? Or did you start them?” Watch:
Comments flew in, and people guessed that it was Jean Paul Gaultier or Thomas Maier. Michael McQueen commented that it had to be Maier because he could recognize his hands. It also helps that he’s wearing signature Bottega Veneta shoes. Business of Fashion‘s Imran Amed later kinda confirmed that the guy in the video is Maier. A few hours later, H&M posted another video, this time of a woman speaking, saying, “Good eye there, @Michael McQueen! So what do you make of the hands in this video?”
People have been guessing Vivienne Westwood or Carolina Herrera, but we don’t think it’s either woman. We’re going to keep trying to figure out who it is. In the meantime, let us know who you think it could be.
H&M will announce who the collaborators are on Sept. 9.