Have you ever shopped in a Hollister (and/or Abercrombie & Fitch)? If the answer is yes, we sympathize! This means you are no doubt familiar with some of the more miserable shopping environments on this planet. The loud music! The overwhelming scent! The bare chests! Also, the darkness!
Hollister stores aren’t the brightest of spaces, but a British outpost of the brand seems to have taken the “mood lighting” thing a bit too far. The Daily Telegraph reports that a store in Birmingham is “so poorly lit that customers are bumping into each other, colliding with tables and finding it impossible to read prices”. Ha!
There are apparently Facebook groups making fun of the excessive lack of lighting (one is called “Hi welcome to Hollister, Would you like a flashlight?”), and a mom compared the Hollister shopping experience to having vertigo. Of course, store employees claim “people can get lost in a club-like environment” and therefore spend more money. Double ha!
Also, this quote from one Mr. “Nick Bull” is almost too well-crafted to be from a random source: “I can’t see the sizes, I can’t see the prices, I can’t see the till — I can’t see the point.” Triple ha!