The Parisian Hipster Shopping Site You Need To Know About Like Now

In the age of startups, it’s natural to feel as if online shopping ventures are a dime a dozen because, let’s face it, they are. For such a site to strike an investor, say to the the tune of of a couple million bones, is a remarkable feat. Rad, a Paris-based e-commerce startup that focuses on clothing and accessories of the hipster persuasion has done just that, and we’re taking note.

Despite being under a year old, Rad has already racked up over a million users thanks to the driving force that is viral marketing. Today, Rad announced that is has received €2.5 million ($3.3 million) in funding and plans to go international, hoping to hit the U.S. in two years. As if that’s not enough of a reason to click to it, it’s main backer, Index Investors, are the same honchos behind Nasty Gal, which is our favorite site for buying cut-out dresses on a whim.

Since Rad shows no sign of stopping, we’re very confident that it will be making its American debut on schedule, and have decided to whet your palate with our top five picks from the tongue-in-cheek outpost.

Related Links:
A Look Back At Kanye’s Unlikely Hipster Style
Victoria Beckham Finally Launches E-Commerce Site
Today Is The Day H&M Enters The E-Commerce World

[Tech Crunch]

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