Summer has yet to begin and we’re already longing for fall with the news that Isabel Marant will be the next designer to collaborate with H&M. We may be New Yorkers at heart, but nothing gets our blood pumping like that Marant je ne sais quoi. The designs will hit stores November 14th and will feature women’s clothing and accessories as well as her first-ever men’s collection. Now that’s a victory for the boys.
Marant said in a statement:
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
What many may not realize, is that this isn’t Marant’s first foray into a cheaper market. Back in 1999, the designer launched a lower-priced diffusion line called Étoile, which is French for “star”. Considering that H&M hasn’t released any images of the collaboration designs yet, we’ll be whetting our appetite by window shopping the more wallet-friendly Étoile wares.
In the midst of all the buzz, the question on everyone’s lips is whether or not the collection will include the French label’s famous $725 wedge sneakers. While we weren’t fans from the beginning, we think that the trend is far past its shelf life. However, we get the feeling that H&M will fervently push for the heel-sneaker hybrid and the masses will eat it right up. It is the high street, after all.
While we’re not sure whether or not the sneaker will make the cut, we’re positive that Marant’s line will be a smash success, especially in comparison to Margiela for H&M, which essentially tanked at stores. Unlike the latter house’s avant garde designs, Marant is notoriously wearable, which is one of the reasons she was tapped in the first place.
Margareta van den Bosch, creative advisor at H&M explains:
“She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure H&M customers will be excited about this collection.”
If you’re as feverish with excitement as we are, watch the video below to see Marant talk about the collection. The Parisian designer might have rubbed us the wrong way once upon a time, but she is undeniably charming as talks her two great loves: Paris and fashion.