Ivanka Trump Has Crazy Expectations For Family Brand

OK — we’ll admit it. We kind of love Ivanka Trump. But while her upcoming line of shoes and handbags (to be created in partnership with Modani and available for purchase next spring), has the potential to make her some serious cash, it’s her attitude about her family’s brand as a whole that has us questioning our affection for the young mogul.

When she was talking to WWD about the new partnership that will make her line of shoes and bags a reality, Trump intimated that she had no plans to stop with people wearing her slingbacks and bangles and carrying one of her clutches on a ritzy night out — she wants everything that her and her father’s companies offer to be distilled into one big lifestyle brand.

“My overall goal is that every consumer will have the opportunity to grow with the Trump brand, from the purchase of Ivanka Trump shoes and accessories to ultimately staying in Trump hotels, playing our golf courses and living in our condominium buildings.”

Imagine how different your life could be if you lived in a Trump tower, vacationed at a Trump resort, wore an all-Trump wardrobe and had Trump-brand Greek yogurt and raspberries from the Trump farm for breakfast every morning? (And yes, we’re aware those last few products don’t exist.)

It would be luxurious. It would be shiny. And it would be 18 different kinds of expensive.

We love you, Ivanka, but we’re going to venture the guess that ownership of even a few Trump products is more than most people can handle financially. We’ll splurge on a luxe bag here or  pair of shoes there, but all Trump all the time would just be too much, even if we weren’t in a recession.

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