The sheer power of the fashion industry is awesome, in the most literal sense of the word. It can influence much more than merely what we wear, and when it uses its power for good, fashion can substantially make a difference. J. Crew is the latest fashion brand to do this, and next week it launches it’s new charitable initiative Garments for Good with a line to support one of Manhattan’s best parks.
The High Line is a converted freight railway that is now a thin, mile-long park on New York City’s West Side, beloved by tourists and locals alike. For it’s first Garments for Good project, J. Crew has designed a capsule collection called, appropriately, High Line, and all of the proceeds from the line will go to support the park.
Unfortunately, the collection will not include any Michelle Obama-inspired getup, nor a date with Jenna Lyons. But it will have t-shirts, sweatshirts, totes, makeup bags, friendship bracelets and baby onesies (for the Royal Baby, perhaps?). All the pieces will feature photos and illustrations of the High Line park, freight trains, and other relevant things, and they will all cost somewhere between $15 and $78.
Check out some of the collection below. The whimsical t-shirts, simple totes, and bracelets make it about as enviable as casual wear gets. You’ll be able to shop for them starting next Wednesday online at JCrew.com and in select stores across New York City.
this is some kind of spaceship or something.