Oh, man. There is no worse way to start the morning than to be introduced to what is arguably the worst shirt of all time. Ever.
A friend of ours tweeted a link to said girls’ shirt, which is on sale at JCPenney for $9.99. The text on the tee reads: “I’m too pretty to do homework so my brother has to do it for me.” Wait, it gets worse! The website copy goes on to explain: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”
I MEAN, ARE YOU KIDDING ME?! Yes, let’s tell little girls that being smart isn’t cool. Let’s tell them they can’t possibly be pretty and smart. Let’s tell them they need a boy do their homework for them. Let’s tell them they should be cute and sassy, but never ever smart. Because, ew, being smart is for losers. Besides, who wants good grades when you can just listen to Bieber on repeat?
UPDATE: Change.org has started a petition asking JC Penney to remove the shirt. You can sign it here.
UPDATE #2: JC Penney has responded.
J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.