Karl Lagerfeld Launching Lower Priced, Rock-Inspired Line

Karl Lagerfeld’s long-rumored “masstige” collection is finally coming to fruition. Last year, Lagerfeld cancelled the Paris runway show for his eponymous womenswear collection in order to focus his energies on a new, Internet-based line — which we now know is launching in January.

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Lagerfeld, along with Pier Paolo Righi, the president of Lagerfeld’s parent company, unveiled the news at a press conference in the designers home. Women’s Wear Daily reports:

Righi flipped through a catalogue showing Dutch beauty Saskia de Brauw modeling a range of Karl looks, from silvery jeans and Perfecto-style vests to an elegant black cocktail dress with a plunging back, some of them accessorized à la Karl with fingerless gloves and detachable, demonstrative collars. He used the words “street” and “rock” to describe the brand’s fashion attitude. Although he defined the collection as “ageless,” it is mainly targeted at women in their late teens and early 20s with its preponderance of denim and leather.

Accordingly, the collection will be priced from $95 to $450 and will launch on Net-A-Porter on January 25. An e-commerce component on KarlLagerfeld.com will follow a month later, on February 28. While a launch event is planned for Paris Fashion Week, Righi told WWD “the venture is designed to be primarily Web-based, as the designer is convinced it’s the main way to connect and communicate with today’s young generation.”

We’re sold. Are you?

[WWD, sub. req'd.]

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