If, like us, you missed Karl Lagerfeld‘s first low-priced collaboration with H&M, fret not! The Chanel couturier’s collection for Macy’s Impulse concept will be in stores next month (NEXT MONTH!) and it promises to be a whole lotta awesome.
Macy’s is expected to release details of the collection some time Wednesday, but Women’s Wear Daily has reported that, starting at the end of August, it will be sold at 230 of the retailer’s stores that feature Impulse shops. These are mostly featured in bigger urban areas, but if you can’t get to Macy’s Herald Square flagship in New York City or its Lenox Square unit in Atlanta, you’ll still be able to get Lagerfeld’s duds on Macys.com.
As we’ve reported before, Lagerfeld’s so-called masstige line is a one-off capsule collection, not an ongoing collaboration. He’s said to have folded his own signature style into the line, which means you can expect some rock-and-roll glamour, a few high collars and maybe even some fingerless gloves from the line. All of it is expected to be priced reasonably, but as we’ve said before, there’s a difference between what fashion people think is reasonable and what’s actually reasonable.
The Impulse concept started back in February with London-based designer Kinder Aggugini, followed up by a collection from Britain’s Matthew Williamson. It’s been reported that Lagerfeld’s collection will be followed up with one from Italian designer, Giambattista Valli, who’s well-known for his sculptural, forward-thinking shapes.
Lagerfeld, however, is expected to make a return to Macy’s during the holidays, when he, Aggugini, Williamson and Valli will make more “exclusive product” for the retailer. Naturally, a pretty heavy marketing campaign is expected, so look for print ads and commercials that look a little something like this, only with more awesome accents: