And now, former Oasis frontman Liam Gallagher is getting in on the act. The New York Times reports the singer was recently sauntering around New York to promote his label Pretty Green, which made its US debut in April. But Gallagher isn’t looking to attract a gigantic audience.
“I don’t want just anybody wearing it,” said Mr. Gallagher, who won’t put his name on any item of clothing that he himself would not wear. “And people go, ‘Oh, beggars can’t be choosers.’ Well, I ain’t a beggar, you know what I mean?” he said.
Specifically, Gallagher wants people like him sporting his threads. The Times says the brand is popular with English musicians and soccer players. You know, other famous people.
We wish Gallagher the best of luck with his new collection — it features a lot of mostly unassailable basics, from smart parkas to gingham button-collar shirts. But in a down economy, when you’re charging $90 for a cotton logo tee — even if it is Egyptian cotton — you’d better be trying to get all the customers you can handle.