Target has been trying really hard to keep the details of its Missoni collaboration under wraps. The lucky few who were invited to preview the collection were strictly forbidden from taking pictures or divulging too much information, though they were allowed to confirm the existence of bikes (!) and a patio set (!!!) in the collection. But discretion be damned — we came across some photos from the campaign shoot, and we need to share them with you.
The 400-piece collection drops September 13, and yesterday WWD announced that Margherita Missoni will star in the Alex Prager-helmed print ads and TV commercials styled in the manner of a “Mod Sixties fashion caper”. Well, these pictures sure do seem to fit that description. Admittedly, we’re most excited for the homewares (sheets! plates!), but these pics give us a taste of the menswear and womenswear. Oh, and also some luggage and a laptop case.
this is some kind of spaceship or something.