In news that promises to have every Thom Browne kneecap loving, Sartorialist peeping, dapperly decked gentleman squealing with delight, word is that Net-a-Porter is ready to man up. How’s that for a sign of the times? Anyways, like the gender equalizing Title 9 Act come to wear, the online fashion juggernaut has announced plans to unveil Mr. Porter--a stand alone site aimed at blue blooded chaps moving at a drive through pace with a 5-star budget. Think supremely edited offerings from the likes of Ralph Lauren, Burberry, Dunhill, and Mr. by Roland Mouret–all with a dash of style advice and a smack of net-a-luxury.
“We’ve wanted to do this for years but never felt it was the right time,” said Natalie Massenet, founder of Net-a-porter and its executive chairman. “This idea did not come from a bunch of people sitting in a boardroom, it was our customers, our target market, that was asking for this.”
No world on a launch date (so you’ll have time to save your pennies boys), but Massenet did confirm that the site will begin recruitment for a crack team of experts with plans to include editorial content on the site in much the same fashion as it’s better half. Oh and as for additional plans in the pipeline? For now it’s just mens but WWD notes the company already owns domain names, Petit-a-porter and Net-a-Beaute. So let’s just say, there won’t be any resting on laurels in the near future.