VOYEURISM: Net-A-Porter Wants You To Watch Rich People Shop In Real Time

One second, someone in Bulgaria is buying a Pucci bikini. The next, someone in France adds a pair of Isabel Marant boots to their shopping cart. Then, someone who could very well be that cousin you don’t talk to in San Diego buys a top from McQ Alexander McQueen. In what might be the ultimate (or only?) way for you to peek in on rich people’s online shopping habits, Net-A-Porter has added a new feature to its website that displays what’s being bought where right as it happens.

The, uh, widget is called World View, and it really is a view of the people across the globe who are buying things from Net-A-Porter. Every few seconds it’ll pop from location to location, showing what some lucky duck in São Paolo gets to spend her birthday money on while you save up for your next handbag from Urban Outfitters.

The widget also shows you how many active viewers are on the site. As of this post, it was hovering between 14,000 and 15,000 people — and take it from us, that’s a whole lotta people to be clicking around on one website at any given time.

But not all of those people are shopping. We’d venture that a healthy share of those viewers are actually people fascinated with the idea that so many people around the world can afford to pay $950 for a pair of Jimmy Choos — and who hope they’ll be among the active shoppers on Net-A-Porter one day, too.

[Net-A-Porter World View]

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